If we could say with a certainty a few year ago that a company without a website cannot succeed the same applies today to CRM systems. But be careful, a CRM system in itself is not a miraculous cure for declining or stagnating sales. Nevertheless, it is an increasingly important tool for supporting a well set-up sales methodology. CRM systems manage all data on customers and interactions with them and therefore make the planning of sales activities more transparent and simple.
Our customers contact us with ever the same requirements: We want to grow, win new markets, sell more to existing as well as new customers while working more efficiently with lower costs. But whereas companies’ requirements are still the same, the whole market is substantially changing. Above all, customers’ demands are increasing significantly. They want tailor-made products, personalized services, the shortest possible delivery times, and of course, acceptable price which is driven downward by global competition. In addition, reaching customers with broad-based marketing, represented by PPC campaigns for products which customers have purchase a whole ago, or e-mail newsletters whose universal contents do not reflect past purchases or the actual customer needs, appears to be no longer working. So, how can be success achieved in such difficult conditions?
Being successful in global competition means offering your customers a substantial competitive advantage. Therefore it is necessary to remember the key role of the customer and systems which will help find out their desires and needs.
As your company grows, new situations must be tackled. We need better management of the sales team, share much more information, and respond much quicker to the changing market situation. At the same time, we need to get to know our customers much better (their needs and buying patterns) and also thoroughly analyze markets which could be reached.
Detailed knowledge of the customer’s preferences, and in particular connection of the CRM system with other key parts of the company IT infrastructure provides a completely new look at the history and needs of your customers. Thanks to keeping all information on customer interactions across all communication channels you will quickly get well-organize information that can be used for better and more targeted communication with customers. All in one place!
Do you have any questions and can find no answers? Do you miss customization options? We have vast experience with tailor-made robust CRM solutions. Write to us and we will be delighted to answer all your questions. Contact email@example.com
We have been developing business and CRM systems since 1996 when Sprinx Systems was founded. Over the last 21 years we have gained a lot of experience with our clients in areas such as sales methodology, development of management tools or actual requirements for contact management. We used every effort to apply all of this knowledge also in the preparation of the new Sprinx CRM.